In his article Promoting with Purpose: How to Understand Your Audience, founder and CEO of Talk Fusion Bob Reina outlines the steps that businesses can take to make a stronger connection with their customers. Learn more: https://www.forbes.com/sites/quickerbettertech/2010/11/10/talk-really-can-be-cheap/#355f7a864e80
Defining the problem that you are solving or the benefit that you are providing for and to your customers, as it is seen from their perspective, will give your customers the feeling that you understand their needs and give your message a more personal impact. Learn more: https://www.engadget.com/2016/12/02/does-the-talk-fusion-app-live-up-to-the-hype/
Building a buyer’s persona that is developed around descriptive characteristics such as your customer’s age, interests and hobbies, education levels, income, etc., will enable you to create content that is more personal to the audience that you are trying to reach with your message.
Social Media tools such as Facebook and Twitter can be used to gain deeper insight into your customer’s interests and preferences. Study your audience’s postings and messages and take notes of the problems they are experiencing and what they are interested in.
Analytics allow you to capture summarized trend data. These tools can give you detailed insights into how customers go about researching solutions to their problems and what type of content provides value to them and how they are interacting with it. Bounce rates can also help you learn from the failures of others about what ‘s already been tried and doesn’t work.
Studying your competitors can be a tremendous time-saver that gives you an advantage when reaching out to your customers with your offering’s message. Their shortcomings can reveal market gaps that you can fill. Your competitors’ successes can provide you with a very quick schooling on what works with your market. Learn more: https://www.crunchbase.com/organization/talk-fusion
After you’ve researched these areas, you’ll have enough insight to develop a message that will reach your customers at a personal level and make your products and services come to life and provide value to their wants and the problems they are experiencing.
Founded in 2007 by Bob Reina, Talk Fusion serves businesses by helping them distinguish themselves from their competition with marketing plans that increase revenues and the bottom line. Talk Fusion delivers dynamic strategies, making your message more memorable and increasing your customer’s engagement with your content.
Log in here: https://www.talkfusion.com/en/login